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OPAL


Project Type
Brand Strategy Positioning, Integrated Visual Identity Design, and Digital Experience Design (UI/UX)

Delivered Services

  • Logo Design & Concept Strategy.
  • Integrated Visual Identity Design.
  • Commercial Sttionery & Print Collateral.
  • Comprehensive Brand Guideline Docentation.
  • Website (UI/UX).

The OPAL project began with a core requirement: defining a clear path for a leading brand in the industrial equipment and oil field services sector, and designing a visual identity that reflects strength and continuous growth. This work was executed in collaboration with and under the strategic supervision of my colleague, Yousef Mubarak from Valourous Agency. As a Brand Specialist, I developed the company's integrated visual identity. The logo was specifically designed to embody strength by drawing inspiration from the drill, the wrench, and the factory. Strong colors and sharp lines reflected the company's industrial and professional nature, while flowing geometric shapes ensured a spirit of modernity and ambition. The full brand assets were delivered, including commercial stationery, the Brand Guideline Documentation, and the UI/UX design for the website interfaces, enabling OPAL to launch with a flexible and distinct identity within its sector.




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