Gifts World
Project Type
Brand Transformation Strategy, Visual Identity System,
& E-commerce Foundation.
Delivered Services
Visual Brand Strategy & Identity Design
- Brand Strategy Development & Market Analysis.
- Comprehensive Visual Identity System & Guideline Documentation.
- E-commerce UX/UI Design & Platform Setup.
- Creative Marketing Campaign Design.
- Promotional Visuals Production.
The Gifts World project was a narrative rewrite: transforming the entity from a traditional wholesale supplier into a modern, digital brand. The challenge was to engineer a transformative strategy that unified complex brand values and revitalized its fragmented online presence. As a Brand Expert and Specialist, I guided and directed the complete build of the brand system, initiating with strategic market analysis and crafting, designing, and developing the Visual Identity and its documentation. Collaborating with my colleague, Ahmed Alqadasi, we jointly established the full digital experience (store design and UX), and his role was pivotal in overseeing the visual production (product photography and developing creative campaign concepts). This synergy injected new vitality into the brand, paving the way for Gifts World to deliver a cohesive and engaging experience across all digital touchpoints.
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