RUH Abaya Branding
- Project Type
Visual Brand Strategy & Identity Design
Delivered Services - Visual Brand Strategy & Identity Design
- Custom Calligraphy Logo Creation
- Premium Packaging Design & Print Production Assets
- Comprehensive Brand Guideline Documentation
The initial goal for the RUH Abaya brand was to establish a distinctive luxury identity that authentically fuses the richness of Arab heritage with modern, sophisticated aesthetics, ensuring a unique market position. I personally designed the visual identity, focusing on integrating ancient Arabic calligraphy with modern design elements to create a logo that conveys both authenticity and sophistication. I developed the visual brand strategy and delivered a comprehensive identity, including premium packaging design. I handed over a complete brand guideline book and full assets, enabling RUH to launch with a clear, luxurious, and culturally resonant identity.
